Blog articles

How Email Providers Apply Authentication Rules by Sender Size and Email Volume

DMARC used to be something companies talked about only when things went wrong. That has changed. Large mailbox providers increasingly treat email authentication as a baseline... read more

How attackers fake your domain and how to stop it.

Email impersonation scams are one of the fastest growing threats businesses face today. They are cheap to run, easy to scale, and often succeed without attackers ever touching... read more

How Email Spoofing Costs Companies Millions

Business Email Compromise (BEC) has quietly become one of the most costly cyber threats worldwide. Unlike typical phishing emails full of typos and generic greetings, BEC... read more

Legitimate Lessons for Cold Email Mastery

Written by Anouar Springer in Spring 2025 In January 2025, Microsoft exposed a remarkable email campaign that achieved what every GTM professional dreams of: engagement from... read more

What is Link Tracking and Why Is It Important?

Link and click tracking is important for your business. Whether you’re sending an email campaign or running ads, you must know how users engage with your content. It helps you... read more

What is an Authenticated Receive Chain (ARC)?

Email authentication is modern email security. You might have heard a lot about phishing, spoofing, and spam attacks. That’s why organizations ensure that their emails remain... read more